All of the proposals I have worked with have been federally funded grants and they do not care too much for design quality. So long as you read the RFP, abide by the general requirements, and format exactly like they say too, you can be assured that your abstract will at least be read.
I appreciate well designed documents. One's that are particuarly asethetically pleasing do make the information easier to read and in some cases, enjoyable. But I think in the long run, the actual design should not be the main concern. Proposals are a particular kind of genre and they do have their conventions. You do not want to produce an aesthetically pleasing document that is completely unrecognizable as a proposal either.
Of the different design theories, I do like the grid. It's clean, it's simple, and it does leave an open canvas upon which you can create balance. If a design is adopted a style guide is definitely needed to create consistency and identity. Consider using design aspects, but more importantly, just follow the RFP to a "T."
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